Bra Nuudii System “boobwear,”Tee System Love
We would like to introduce you to Annette Azan, a visionary fashion entrepreneur and Founder and CEO of Nuudii System — the category-breaking brand behind what she calls “boobwear,” a liberating alternative to bras.
Annette’s mission? 
Is to create a space where everyone feels free to confidently embrace their natural shape. Nuudii finally gives women real options. Instead of squeezing, padding, or reshaping, Nuudii supports the body’s natural movement with a patented, non-restrictive design that’s been described as “even more comfortable than going braless.”
What began as a DIY solution for her own wedding dress has grown into an international business, co-run with her two daughters.
Unlike the bra industry, which has historically profited by preying on women’s insecurities,
Annette is flipping the narrative:
“Boobs are boob-shaped, and we like it that way.”
With 25+ years in the fashion world, Annette is redefining intimate apparel not just with a product, but with a perspective — one that centers comfort, authenticity, and self-acceptance.
Disrupting a billion-dollar industry with a family-led startup
Creating a new product category from scratch (and coining a new word)
Body positivity that’s more than marketing, it’s something we all feel deeply
Powered by Community: How Innovation Built a Movement 
It does have a lot of stretch in it. Plus the Material is skin friendly!
The elasticity and the quality is pretty good! Run a bit small in size, but again they do have a good amount of stretch. Comes in a variety Sizes and Colors. Can be worn a variety of ways... by adjusting the straps in different ways.
She’s also preparing for a high-touch NYC pop-up this September in NYC, offering media, stylists, and influencers the chance to see and feel what makes Nuudii truly different.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for FREE I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
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