Bra Nuudii System “boobwear,”Tee System Love
We would like to introduce you to Annette Azan, a visionary fashion entrepreneur and Founder and CEO of Nuudii System — the category-breaking brand behind what she calls “boobwear,” a liberating alternative to bras. Annette’s mission? Is to create a space where everyone feels free to confidently embrace their natural shape. Nuudii finally gives women real options. Instead of squeezing, padding, or reshaping, Nuudii supports the body’s natural movement with a patented, non-restrictive design that’s been described as “even more comfortable than going braless.” What began as a DIY solution for her own wedding dress has grown into an international business, co-run with her two daughters. Unlike the bra industry, which has historically profited by preying on women’s insecurities, Annette is flipping the narrative: “Boobs are boob-shaped, and we like it that way.” With 25+ years in the fashion world, Annette is redefining intimate apparel not just with a product, but...